Classic (2002) ..............................................New (2006) 
Sometimes a given wine modernizes its label. Which is the global effect of this marketing operation? It attracts new customers willing to taste the “new” wine that most of the times is exactly the same? It loses classical customers that reject changes?
This is an example: Atrium, Penedès (Barcelona) of Miguel Torres
Sometimes a given wine modernizes its label. Which is the global effect of this marketing operation? It attracts new customers willing to taste the “new” wine that most of the times is exactly the same? It loses classical customers that reject changes?This is an example: Atrium, Penedès (Barcelona) of Miguel Torres
Both of them contain the same wine, an excellent merlot (quality/price ratio) wine.
Which label do you prefer?
2 comentarios:
But that looks like the same label: front and back???
By the way, I have a nice picture of some Priorat wine you can get here. Labels are fancy here because you get SO MANY different wines it is hard to sell... People are not great experts in wines, so they are attracted by their labels... Most of the wines have nice labels, which must probably mean they are not good. So your Hungarian pochoto thing must be good, then? hum?c
Well, for some reason I couldn't see the two labels yesterday... only the new one.
To be honest, I don't mind old/new design. If they are nice and appropriate with the type of wine. For example, you don't want to drink an extra expensive wine at an extra expensive restaurant from a bottle that has a picture of a kangaroo! Come on! that is not style!
I appreciate new design but hate when they do not include the type of grapes they have used and all they say is: FDA strongly advises against drinking wine in case of pregnant mothers, blablablab That is not chiC!!!!
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